Meet Well Played

Our Brand and Our People

Our Founder

Hi, I'm Lindsey!!

Raised in the heart of Louisburg, Kansas, she always had an eye for design. High school football t-shirts and jeans were her first canvas, igniting a passion for fashion that never faded. Though she began her academic journey in medicine, her love for style led her to become a merchandiser for major brands like Eddie Bauer and Nordstrom. Inspired by her family’s crest and the timeless appeal of preppy European fashion, she founded Well Played, a brand that reimagines sporty looks with an elevated twist for everyday wear. These days, she’s juggling her creative venture with life as a wife and mother, fueled by Moscow mules and a love for charcuterie boards.

Our Brand

Well Played was born from a simple realization: there’s a serious lack of stylish, preppy options for those who want to look sharp while staying active. The athleisure market was flooded with performance wear, but nothing that fused the timeless charm of preppy fashion with the comfort and functionality of athletic gear. We set out to change that, creating a brand where classic style meets modern performance, designed for those who want to play hard and look good doing it.

At Well Played, we believe you shouldn’t have to choose between looking polished and staying comfortable, whether you’re hitting the gym, running errands, or catching a game. Our collections blend sporty vibes with preppy flair, offering a fresh take on athleisure for those who appreciate a bit of class with their hustle. We're here to fill the gap in your wardrobe and make sure you’re always game-day ready—no matter what your day looks like.